Marketing principles Essay Example | Topics and Well Written Essays - 3000 words

Marketing principles - Essay Example Marks & Spencer offers stylish high quality and Fashionable outfits. The company has the core competency within the industry to represents high quality fashionable clothes. The company gets supply of clothes from more than 2000 global suppliers and the company has 78,000 employees worldwide. Marks & Spencer is the leading provider of lady wear in UK clothing market. Moreover the company is receiving high market share in kids-wear and menswear. Apart from these business areas Marks & Spencer has also dedicated to do social welfare activities. The company has become zero solid waste and carbon neutral by implementing its effective five years eco plan for organization’s green credential. Marks & Spencer enjoys the advantages of more than 21 million footfalls every week in all the retail outlets. By providing effective fashion retail marketing strategy and product of high quality with effective customer services, Marks & Spencer has able to produce enormous number of footfall ever y week. It is the major achievement for the company as leading fashion retail chains globally. The study will reveal the internal and external analysis, competitive strategies, and purpose of marketing strategy in order to develop a marketing strategy for Marks & Spencer. This will help the company to attract customers. Finally the study ends with a conclusion. There are different elements of marketing process such as marketing environment analysis, targeting strategy, market segmentation and product positioning. Marketing environment analysis deals with the impact of macro and micro environmental forces on the performance of company. Targeting strategy is used to identify the target audience for the products. Market segmentation is used to determine the various segments of customers with respect to different product line. Product positioning is used to identify the area in which the product will compete in a market place. These